Tag Archives: mptf

MPTF Celebrates 70th Anniversary with Upbeat Outlook for Future

by Dan Beck, Music Performance Trust Fund Trustee

As the Music Performance Trust Fund (MPTF) approaches its 70th anniversary, it is gratifying to report that we recently embarked upon a renewed level of sustainability. After weathering nearly two decades of music distribution disruption, and being entirely dependent upon royalties from the sale of outmoded physical products—CDs, tapes, and cassettes—the agreement reached last year between labor and industry has begun to bear fruit for the MPTF.  The trust fund is now benefitting from revenue streams more in-line with current consumer practices, including music streaming.

The challenges for both labor and industry over these past years to find the means to fund the MPTF have been enormous. The sea change in remonetizing music has only become clearer in the past two years. As trustee, I applaud and thank both parties for their continued belief in the MPTF’s value and also for their hard work to reinvent a viable revenue-generating structure to bring us into this millennium. Both parties acted upon our perilous circumstance in good faith and with the immediacy required. AFM President Ray Hair, the AFM International Executive Board, and the AFM team, as well as the officers of the MPTF’s Industry Oversight Committee, Andrea Finkelstein, James Harrington, and their colleagues, have come through for us. The opportunity for a solution only recently surfaced and they seized the critical moment to save the MPTF.

To our own peril, we have held the line of providing a minimum of $500,000 in our general grant allocations, even when the MPTF was rapidly drawing down our reserves to dangerous levels.  Our immediate focus is to secure our stability, rebuild our basic reserves, and assiduously expand our grant budgets.

For the first time in my tenure as trustee, we can reasonably project our revenues for the coming fiscal year. That confidence allows us to begin regrowing the impact of our core initiatives. Our plan is to increase our grant budget from $500,000 to $600,000 for the fiscal year beginning May 1. In addition, we will be adding another $100,000, specifically designated for new educational initiatives. Combined with support from The Film Funds for our MusicianFest senior program, we will be distributing more than $800,000 in the 2018-19 fiscal year, beginning May 1.

While the good news is heartily welcomed, let’s remember that we have a lot of ground to cover in North America. We are definitely not flush with the funds that were the hallmark of a bygone physical product era.

Our challenge ahead is to work hand-in-hand with the AFM to make the absolute most of the new funds we are able to distribute. Our immediate goal is expand our assistance to a number of the locals who fell outside of our ability to provide support for them over these past few years. At the same time, we want to create greater emphasis on music education and musician mentorship. That leadership is desperately needed, and who better to implement it than a Federation that proudly claims a membership that is nearly 40% educators! We are looking to you to share your inspiring ideas, talents, and experience with talented and aspiring musicians of tomorrow.

During these most financially challenging times, I am proud to say that the MPTF staff has worked diligently to significantly streamline our costs and build a cost-effective and efficient grant management system. We are positioned to grow again. We need your patience and we need your help to maximize the impact of our grants in your communities.

Although never a given, the long, downward spiral appears to be at an end. New grant growth is our goal. The MPTF staff will pursue that mission with enthusiasm, tempered with care and common sense. We look forward to sharing the results with the members of the American Federation of Musicians and their communities across North America.

Stars of Lyric Opera

The Stars of Lyric Opera, MPTF Supports Free Concerts in Chicago

MPTF is a sponsor of Chicago’s annual Stars of Lyric Opera, performed at Millennium Park and free to the public.

Now a joyous end of summer musical tradition in downtown Chicago, the Stars of Lyric Opera annual free concert got its start at the turn of the new millennium. In early 2000, Lyric Opera of Chicago announced that it would present its first-ever free outdoor concert the Saturday after Labor Day, in Grant Park. That inaugural concert featured stars of the coming season performing with the Lyric Opera Orchestra and Chorus, which was conducted by Maestro Bruno Bartoletti.

“For some time, Mayor Richard M. Daley has been hopeful that Lyric Opera could present a free concert, and we are delighted that we are finally able to do so,” said William Mason, Lyric Opera’s general director at the time. “Thanks to a grant from the recording industry Music Performance Trust Fund, which was arranged by the Chicago Federation of Musicians [Local 10-208], it is now financially possible for us to bring the Chicago public a free concert.”

Lyric’s free preseason concert premiered September 9, 2000, attracting an audience of more than 20,000. It was presented in cooperation with Grant Park Music Festival, the Mayor’s Office of Special Events, and the Department of Cultural Affairs.

“The first four Stars of Lyric Opera at Grant Park concerts were in the James C. Petrillo Band Shell, appropriately a venue named for the [former AFM president and] founder of the Music Performance Trust Fund,” recalls William Cernota, who has served 20 years as chair of the Lyric Opera Orchestra Members Committee. He is in his 35th season as a cellist with the Lyric Opera Orchestra.

“In his dual role as trustee and chief executive of both the MPTF and the Film Fund from 1992 until 2013, John C. Hall, Jr., was instrumental in launching these concerts in tandem with Lyric Opera of Chicago,” Cernota notes. “This is a perfect example of how, by providing generous seed money to cover the Lyric Opera Orchestra compensation, the Trust Fund created an ongoing annual series of Chicago concerts that are free and open to the public. These performances stimulate audience members to become subscribers and regular ticket purchasers to Lyric Opera of Chicago.”

Subsequent to the inaugural Stars of Lyric Opera concert in 2000, a number of foundation and corporate sponsors have generously subsidized these free performances over the years, with continuous support from the MPTF. Lyric Opera Orchestra musicians are members of Local 10-208.

The Stars of Lyric Opera at Millennium Park free concert features artists from Lyric’s upcoming season, along with the Lyric Opera Chorus and Orchestra, members of Local 10-208 (Chicago, IL).

After a one-year hiatus for Lyric’s heavily-scheduled 50th anniversary season in 2004-2005, the concerts moved to the “new jewel in the crown of Chicago,” Cernota adds, and was renamed the Stars of Lyric Opera at Millennium Park free concerts. Performances take place in the Jay Pritzker Pavilion, designed by Frank Gehry.

Since 2007, the annual performance has been broadcast live on 98.7WFMT, Chicago’s classical music radio station. Beginning in 2010, the Stars of Lyric Opera at Millennium Park has also been live streamed on www.WFMT.com. Says Cernota, “As a gift to the City of Chicago and the world at large, the Lyric Opera Orchestra and Chorus allow free live radio broadcasts of these performances on WFMT.”

Over the years, dozens of internationally acclaimed and up-and-coming opera stars have performed in these concerts, some in their American debuts. They include Jamie Barton, Johan Botha, J’Nai Bridges, Lawrence Brownlee, Nicole Cabell, Andriana Chuchman, Ildebrando D’Arcangelo, Elizabeth DeShong, Natalie Dessay, Renée Fleming, Elizabeth Futral, Christine Goerke, Susan Graham, Denyce Graves, Nathan Gunn, Thomas Hampson, Ben Heppner, Brandon Jovanovich, Jonas Kaufmann, Quinn Kelsey, Mariusz Kwiecień, Amanda Majeski, Ana Marìa Martìnez, James Morris, Eric Owens, Felicity Palmer, Susannah Phillips, Matthew Polenzani, Patricia Racette, Sondra Radvanovsky, Christian Van Horn, Deborah Voigt, Amber Wagner, Erin Wall, and Dolora Zajick, among others.

The Stars of Lyric Opera at Millennium Park concert Friday, September 8, 2017, will be led by Sir Andrew Davis, Lyric’s music director and principal conductor since 2000, who has led most of these free performances. Artists from Lyric’s upcoming 63rd season, along with the Lyric Opera Orchestra and Chorus, will perform highlights from several of the season’s featured operas.

What a wonderful way to end the summer while building excitement for a new opera season!

Dan Beck

MPTF Trustee Dan Beck Finalist for National Award

Dan BeckMusic Performance Trust Fund (MPTF) Trustee Dan Beck is a finalist in the 2017 Octicon Focus on People Awards, which honor outstanding people with hearing loss. The national competition recognizes individuals who help to change perceptions of what it means to live with hearing loss. During a 45-year career in the music industry, Beck pioneered closed captioning to music videos, working with artists including Cyndi Lauper, Michael Jackson, Pearl Jam, and more. When he stepped down as president of V2 Records, he committed to raising awareness of hearing conservation. A board member of Hearing Education Awareness for Rockers (HEAR), Beck promotes hearing awareness in musicians and speaks about hearing health to educational, healthcare, and music industry organizations.

You can read about the other two finalists and vote for the winner at: www.Oticon.com/FOP. The winner will be announced in October.

MPTF Co-Sponsored Symphonic Jazz Orchestra Brings Concerts to Southern California

Symphonic Jazz Orchestra

Supported in part by the MPTF, Symphonic Jazz Orchestra (SJO), whose musicians are members of Local 47 (Los Angeles, CA), celebrates its 15th Anniversary May 7.

The Music Performance Trust Fund (MPTF) co-sponsors hundreds of free live events annually that enrich communities across North America with the talents of inspiring professional musicians. Here we shine the light on one of our outstanding partners: Symphonic Jazz Orchestra (SJO).

SJO is a nonprofit organization based in Los Angeles and dedicated to symphonic jazz—the blending of the American language of jazz with European orchestral traditions. Its mission is to commission and perform new symphonic jazz works, and inspire and educate through its Music in the Schools residencies.

May 7, the SJO celebrates its 15th anniversary with a concert at Long Beach Carpenter Performing Arts Center as part of their Arts for Life concert series. The event will feature two world premieres—Local 47 (Los Angeles, CA) member Alan Chan’s “Denali World” and Local 47 member Gordon Goodwin’s “Fantasia,” featuring saxophone soloist Eric Marienthal, also a member of Local 47.

Founded in 2002 by Music Director Mitch Glickman, the 67-member hybrid jazz/classical ensemble comprises Local 47 musicians and is a fusion of a symphony orchestra and a big band. The SJO has commissioned 10 new works and performed 25 world premieres at Southern California concerts. The orchestra has been joined by some of the world’s leading jazz soloists including George Duke, and Local 47 members Dave Grusin, Lee Ritenour, Ernie Watts, and The Yellowjackets. Composer and keyboardist Duke also served as the orchestra’s co-music director from 2004 to his passing in 2013.

In 2015, the SJO released its debut recording featuring two of its commissioned works, along with the piece that began the symphonic jazz genre, Gershwin’s “Rhapsody in Blue.” The CD includes Ritenour’s “Symphonic Captain’s Journey” featuring guitarist Ritenour along with pianist Dave Grusin as soloists. Pianist and Local 47 member Bill Cunliffe is featured in “Rhapsody in Blue,” supported by drummer Peter Erskine of Local 47.

To honor George Duke, the SJO, along with support from the ASCAP Foundation created the George Duke Commissioning Competition in 2015. The national competition selects a composer to create a new symphonic jazz work for the orchestra to be performed in concert.

From its first concert in 2002, the SJO has presented free concerts in such venues as the Carpenter Performing Arts Center in Long Beach, Royce Hall in Los Angeles, Walt Disney Theater at CalArts, and the Ford Amphitheatre in Hollywood. Throughout the SJO’s history, the MPTF has been a vital supporter of these concerts that serve students, families, and community members. For most of the audiences, these concerts marked their first jazz or orchestral experience.

In 2008, the SJO piloted a Music in the Schools residency in four classrooms. Today, the program is in 172 classrooms across 12 schools and four school districts in Los Angeles County, serving almost 4,000 students every week. The yearlong residencies for kindergarten through 5th grade students includes “Bach to Bebop,” where students compose and perform their own blues songs, “Families of the Orchestra” workshops, “Music of the World,” and “Playing the Bells.”

MPTF Events Showcase: The Chamber Music Society of Mississauga

By Dan Beck, Trustee Music Performance Trust Fund

Chamber Music Society of Mississauga

The target audience for the Artfull Wellness program is aging adults; people with developmental, intellectual, and/or physical disabilities ranging from mild to severe; and those with long-term illnesses.

The Music Performance Trust Fund (MPTF) co-sponsors hundreds of free live events annually that enrich municipalities across North America with the talents of inspiring professional musicians. It is the hard work and creative efforts of community organizations, working with AFM locals, that make these performances happen with the quality and care to make us proud. We hope to shine a light on some of our outstanding partners in the pages of the IM from time to time. This is the first installment of that series.

The Chamber Music Society of Mississauga (CMSM) is a charitable organization dedicated to presenting excellent live, small-group chamber music events that educate and inform. It strives to make these events truly enjoyable to young and old. This not-for-profit organization is located in the lakeside city of Mississauga, Ontario, a vibrant city in the Toronto metropolitan area.

CMSM seeks to inspire a love and appreciation for music and the arts in the community, especially among school-age children and their families. The organization also nurtures talent by providing enriching opportunities for professional and community musicians to perform new chamber music repertoire, and by presenting the talent of local people from other artistic disciplines.

Committed to creating a rich cultural community in Mississauga and surrounding areas, CMSM inspires musicians and artists from diverse cultural backgrounds to come together to explore and develop their talent. This means providing an opportunity and a venue for new artists.
It also means offering cultural performance programs that stimulate and intrigue new audiences to seek further classical chamber music experiences.

The organization strives to be the key art-in-education resource in the community—for schools, libraries, and children’s festivals. The organization is a valuable resource to the community’s teachers.

Chamber Music Society of Mississauga

The Music Performance Trust Fund (MPTF) and the Chamber Music Society of Mississauga (CMSM) collaborated on 34 performances as part of their new Artfull Wellness program for seniors and other health-challenged individuals.

This past year, the MPTF and the CMSM collaborated on 34 performances as part of their new “Artfull Wellness” program, held primarily at retirement homes and libraries. The target populations for the program are aging adults, some with dementia; people with developmental, intellectual, and/or physical disabilities ranging from mild to severe; and those with long-term illnesses. These programs are guided by the Canadian Association for Music Therapy’s standards and practices. In addition to MPTF funding, these programs receive financial support from the Ontario Trillium Foundation and the Community Foundation of Mississauga.

Professional musicians involved in the program begin by preparing specific repertoire. Working with a registered music therapist, they design unique programs and activities that utilize common rhythm instruments. There are opportunities, not only for the audience to enjoy the aesthetic beauty of live classical music, but also to express themselves, move, play, socialize, and relax.

Few healthcare settings have the resources to independently provide a program of this calibre. Few residents, clients, and staff members have ever been this close to orchestral instruments. For some people in healthcare settings, traveling to a concert hall can be daunting due to transportation, cost, and wheelchair seating restrictions. At Artfull Wellness events, there is generally no stage and no curtain, just people invested in the common purpose of making music together, engaged and involved in their fine arts community.

The MPTF celebrates the good work of the Chamber Music Society of Mississauga and the musicians from AFM Local 149 (Toronto, ON) who make this program so very special. If you would like to learn more about Artfull Wellness and the CMSM, visit the website: www.chambermusicmississauga.org.

dan beck

MPTF – By the Numbers!

dan beckby Dan Beck, Music Performance Trust Fund (MPTF) Trustee

Members of the AFM recognize the Music Performance Trust Fund (MPTF) as a long-time source of supplemental income for performances that are free to the public. Generally, those who are familiar with the trust fund know that these performances happen in parks and public places, schools, hospitals, and senior centers.

With the MPTF’s upgraded grant management system, it is now easier for us to know more about our programs. Having these capabilities can help us better articulate what it is we do and how it benefits communities, as well as professional musicians.

Over the summer of 2016, the MPTF co-sponsored nearly 1,000 free, live music events. There was a wide range of publicly accessed venues, including parks, city squares, shopping malls, theaters, block parties, and arts festivals. We participated in patriotic observances on Flag Day, Memorial Day, and July 4th. Our reach also extended to libraries, health facilities, senior centers, houses of worship, community centers, and schools. Thus far this fiscal year, the conservative estimate for total attendance at 958 events is more than 1.3 million.

This year, we began asking applicants to provide a low and high estimate of the attendance they expected at these various events. We urge everyone to provide us with realistic estimates, as it is not just the number of people who enjoy these performances, but also the personal experience these performances provide each listener. Here are some numbers to further appreciate the work of the MPTF:

We participated in 112 educational programs since May 1. The average grant was approximately $540. The estimated attendance at these events ranged from 167 to 315, on the high end. More programs are scheduled throughout the school year.

Our senior citizen events, presented under the umbrella of MusicianFest, total 290 of the 500-plus we have in the works. Estimated attendance at these events averages between 57 and 117. We project the total attendance to be well over 20,000 seniors. The average cost per date is under $220. The other 65 senior events the MPTF has co-sponsored have average attendance ranging from 85 to 145 per event, at a cost averaging $260 each. Our health facility dates were even more cost effective, averaging under $100 each, and enjoyed by an estimate of between 80 and 157 people. Our schools, medical centers, and senior centers events are more intimate musical experiences for these special audiences.

However, many of the MPTF’s events are larger community affairs. More than 100 arts festival performances this summer averaged in the low range of 295 to a high of 1,260 music lovers. Additionally, the park events we help bring to cities and towns averaged between 2,500 and 4,000 people for the nearly 500 performances we supported.

Through all the struggles the MPTF has faced over the past two decades, the important work of bringing free, live music events to the public is still moving hearts and impacting the quality of life in communities throughout North America.

Music Performance Trust Fund

MPTF 2015-16: A Year of Steady Progress

by Dan Beck, Music Performance Trust Fund (MPTF) Trustee

Although the Music Performance Trust Fund (MPTF) fiscal year ended April 30, the validated details from our auditors often take several months to process. While we anticipate the imminent release of the final audit report, I am eager to provide an overview of how the 2015-2016 year fared.

dan beckThe MPTF co-sponsored 2,331 free, live musical events in the 12-months from May 1, 2015 through April 30, 2016. A total of $693,007 was provided to pay musicians to perform these important community events in parks, schools, senior centers, and other public venues. This represented roughly a 35% increase in events and nearly $200,000 in support of musicians’ livelihoods.

The increases were due to a few factors. For one, our accounting process is on a cash basis. Therefore, the grant expenditure is based upon when payment was made, rather than when the event was actually held. Although our support for events and our budget are generally similar from year-to-year, the
accounting process can give it a more dramatic appearance.

The biggest factor in the events increase was the introduction of our senior center initiative, MusicianFest. We completed 628 performances throughout the US and Canada. The cost of these events was slightly more than $100,000. However, this was largely covered by a grant for $100,000 by the Film Funds, which is included in our total grant expenditure. We are currently implementing a second year of MusicianFest with another $100,000 grant from the Film Funds. Although these are small events with one or two musicians, MusicianFest provides us the opportunity to extend our reach with grants in smaller cities, states, and provinces, while still helping in major metropolitan areas.

Despite the fact that it is increasingly difficult to cut costs from a lean operation, we were able to reduce costs another 6%. We are now performing our services for about $250,000 less each year, than when I arrived at the trust fund. The savings have come with simply finding inefficiencies and has had almost no effect on our day-to-day operations. In fact, with an enormous effort from our staff, we have now fully implemented our online grant management system, which is an important factor in our cost savings.

Next month, I will provide some further insight into new statistical information about the events we support, due to the capabilities of this new system. Our grant managers have worked to help AFM local administrators learn the application process. In addition, they have worked with our software provider, Foundant Technologies, to make the applications easier to complete. Grant Management Director Vidrey Blackburn and Manager Samantha Ramos are always there to help!

While the day-to-day functions of the MPTF to achieve our goals are going extremely well, we continue to face the challenge of being funded almost entirely by royalties from physical products such as CDs, vinyl, and cassette. The trust fund has operated for many years at a deficit. We are now reaching a point where that deficit is running at approximately $500,000 each year. With assets now just under $4 million, it will only take three years to match the low asset level of $2.5 million that the MPTF reached in 2012. As we begin to prepare our budget plans for the 2017-2018 fiscal year starting May 1, the depletion of assets and the upcoming renewal of the trust agreement will weigh heavily on our plans for the future.

In the meantime, the MPTF is dedicated to continuing our day-to-day commitment to provide grants to pay thousands of musicians for live music performances available across North America. 

dan beck

MPTF’s 2016-2017 Year Off to a Fast Start

dan beckby Dan Beck, Trustee, Music Performance Trust Fund

The Recording Industry’s Music Performance Trust Fund (MPTF) began its 2016-17 fiscal year May 1. The usually busy summer months of live music events, free to the public, are a tradition extending back 68 years since the MPTF was founded in 1948. The Trust Fund’s work is to enrich communities with music culture and entertainment, while providing valuable supplemental income to professional musicians across North America.

This year, we are committed to maintain our primary grant budget at the $500,000 level. Revenues have declined unabated for the past two decades, since they are based almost entirely on the sale of physical product (CDs and vinyl). However, it is our desire to support as many ongoing events as possible, due to their importance to local communities throughout the US and Canada.

The MPTF continues to focus on co-funding programs at hospitals, schools, senior centers, parks, and public locations, where free musical events educate, influence, and impact quality of life. Through nearly seven decades, the organization has provided tens of millions of dollars to enhance inspired community programs featuring the best musical talent.

The upgraded grant management system now in place continues to provide cost savings, quality control, and improved capabilities. The MPTF staff has worked with program developers to simplify the process, including reducing the need for repetitive input. Our grant managers will be attending the AFM’s 100th Convention to demonstrate the system and answer questions on how best to use it. We invite you to visit us at our booth in Las Vegas in June!

Despite the declining revenue, the MPTF implemented a new senior center initiative this past year called MusicianFest. Thanks to a grant from The Film Funds, we were able to initiate more than 600 free senior center performances in the US and Canada. The National Council on Aging’s National Institute of Senior Centers oversees the request applications from senior centers across the country. The MPTF then solicits AFM locals for their ability to fulfill those requests and provides the funding to pay the musicians. This year a budget of $100,000 has been established, above the regular Trust Fund grant budget allocation, to make this program work.

While the grant levels are a challenge and a draw on the MPTF’s reserves, we have continued to reduce overhead costs every year. Those efforts, and their impact, can only last for a limited time before more radical efforts will be required to maintain the Trust Fund’s involvement in supporting live music and the musicians who perform it.

While our grants support a wide range of citizenry, they are most felt by professional musicians. The value of the MPTF to musicians themselves will ultimately determine the future of our efforts.   

event grant

MPTF Staff Is Ready to Serve Applicants for an Event Grant

event grant

(L to R) MPTF Staff: Trustee Dan Beck, Grant Management Director Vidrey Blackburn, Grant Management Manager Samantha Ramos, and Finance Director Al Elvin.

The Music Performance Trust Fund (MPTF) provides grants to co-sponsor free live music events for the public, while ensuring that professional musicians are compensated fairly. However, the process of applying for an event grant may seem daunting to organizations producing community-based events, as well as to the musicians who perform for them. MPTF staff is ready and available to help make the process easier.

The day-to-day fielding and processing of applications and assisting applicants is in the capable hands of Grant Management Director Vidrey Blackburn and Grant Management Manager Samantha Ramos. Blackburn is celebrating 30 years with the MPTF. She holds a deep commitment to the goals of supporting high quality events, while making the grant application process as user-friendly as possible.

Reflecting on her experiences, Blackburn says she often puts herself in the place of grant petitioners.  “It is not always easy for them. It’s important to help them through the process because we have changed our operations model many times over the years,” she says.

Ramos has been with the MPTF for 17 years. She shares in the grant application review process, and was instrumental in the MPTF’s transition to a new online grant application management system. “We are here to help everyone through the application process,” says Ramos. “We have worked hard to make the new system as user-friendly as possible, and we continue to collaborate with the software company to find more ways of improving it.”

One of the responsibilities of the MPTF is to spread grants as equitably as possible across North America, while making sure the co-sponsored events are of the highest quality in each community.  This, along with the economic pressures affecting the music industry, has made the grant fielding job of the MPTF all the more difficult.

While Blackburn and Ramos handle the applications and field questions about MPTF grants, Finance Director Al Elvin handles the day-to-day management of royalty receipts, operational costs, and investments—all the financial reporting. MPTF Trustee Dan Beck oversees the grants and operational issues, while he explores possible avenues to sustain the fund and maximize its value and impact at the community level, and as an industry institution.

Blackburn recalls learning patience and care, and how to build trusted relationships, from former MPTF General Manager Nick Cutrone. “I sat by his desk and I enjoyed listening to how he spoke to the musicians and the locals,” she says. Blackburn encourages applicants to seek the grant team’s help. “If you don’t understand, call us at (212)391-3950. We will help. If we can walk you through it, it’s a win for everyone,” she says.

MPTF: Building New Relationships in Its 68th Year

by Dan Beck, Trustee, Music Performance Trust Fund

MPTF is proud to continue its support of music education in the schools. Through MPTF support, the Allegria Ensemble recently performed a program called “How to Listen to Classical Music: What to Know to Enjoy the Show” in five Centre County schools. Above, Allegria Ensemble performs at Houserville Elementary School in State College, Pennsylvannia, August 5, 2014.

MPTF is proud to continue its support of music education in the schools. Through MPTF support, the Allegria Ensemble recently performed a program called “How to Listen to Classical Music: What to Know to Enjoy the Show” in five Centre County schools. Above, Allegria Ensemble performs at Houserville Elementary School in State College, Pennsylvannia, August 5, 2014.

On April 30, 2015, the Music Performance Trust Fund (MPTF) wrapped up its fiscal year for the 67th time in its storied history. The 2014-2015, 12-month period was an eventful one. We co-sponsored  2,777 performances throughout the US and Canada—music festivals, community programs, educational initiatives, and outreach for seniors. This was an increase of 663 events over the previous year. More than 17,000 musicians’ payments were made to supplement their income. And, hopefully, the value and importance of continued live music has been meaningfully reinforced.

While there were many highlights this past year, we did create a few “firsts.” Our biggest and most ambitious initiative was the launch of MusicianFest, which put musicians in 500 senior centers across the US in just four  months. Not only do these events entertain, but they also comprehensively support the knowledge that live music has a physical and psychological impact on the well-being of older citizens.

 

National Profile with MusicianFest

MPTF stage

The MPTF co-sponsored a concert in Tulsa, Oklahoma, July 16, 2014. The theme of the concert was Movie Night. Starlight Band played popular movie themes from past and present. A screening of a silent short film, accompanied by live theatre organ music, followed. More than 1,100 people enjoyed this phenomenal concert!

Partnering with the National Council on Aging validates the need for this type of program. MusicianFest carries through to the end of this month. Though performances may appear to be a small at the local level, in the aggregate, they give the MPTF a national profile to potentially attract interest from corporate sponsors, which would help to sustain the organization.

We appreciate the support of Robert Jaffe, trustee of the Film Funds, who helped us make MusicianFest possible. We, at the MPTF, have come to depend upon the Film Funds for new initiatives. The Film Funds helped us partner with the Broadway League to create and present a free live concert in Shubert Alley to kick-off Tony Week in New York City. Performers from 20 Broadway musicals joined a 12-piece band that surprised and rocked thousands of fans on a matinée day, in the heart of the theater district. Emphasizing the excitement and the talent of musical theater is an added stimulant to keeping the challenging theater business prosperous. It worked so well in 2014 that we did it again just a couple of weeks ago.

The MPTF and the Film Funds have provided similar vital support to the Chicago Lyric Opera. An early September annual free opera performance, Stars of Lyric Opera at Millennium Park, attracts more than 15,000 people, galvanizing interest in the entire opera season in the Windy City. It introduces opera to new audiences and provides access for many who could never afford tickets to such an illustrious event. It is the cultural impact through live music that creates deep, social fiber in the soul of our communities.

AFM members should elaborate and amplify upon this short list of events. It is an effort and a tradition that has been shared for 67 years.

Revenue Challenges

Boston Brass performed a wonderful concert on July 12, 2014, in Crested Butte, Colorado.

Boston Brass performed a wonderful concert on July 12, 2014, in Crested Butte, Colorado.

However, it is important that we also share the challenges that continue to face the MPTF, as well as the overall professional music community. Our revenue continues to drop precipitously. The sharp, downward trajectory of general signatory revenue has averaged approximately 22% every year, for at least the past six years. This year that revenue abruptly fell by nearly 30%.

How does the MPTF survive this dramatic, continuous, downward trend? We continue to cut overhead costs. This past year, we reduced those costs by $180,000, or roughly 20%. The dramatic change in the operation of the MPTF is best exemplified in the staffing. Just over three years ago, there were 15 employees. We now operate with three. How much further can we cut?

What this means for the future is that our grant funding is getting tighter. This fiscal year, our grant budget will be $500,000, which is equal to our grant disbursements this past year. Along with trying to maintain the overall amount of our grants, our primary job is to protect the high quality annual events that are under constant threat by our revenue reductions. Reality tells us that we cannot entertain new grant investments without eliminating previous commitments. Essentially, all of our efforts to support new events or initiatives have come through the generosity of the Film Funds. However, they too face revenue challenges this year and in the years ahead.

Corporate Sponsorship

Our strategy with MusicianFest was to showcase a comprehensive, need-based initiative that has branding capabilities. We are hopeful that, with the initial success of this campaign, we can finally interest a corporate partner to invest. These are not easy sells. This is an area that the MPTF did not explore to any great degree until the most recent two years, when the urgency became paramount. Attracting and securing corporate partners by building our value and our profile is essential. We are making strides in our efforts, but it is a long process.

Will revenue return to more sustainable levels from the signatories? We hope so, but it is imperative that we not rely on it. Reliance on a single source was a luxury when the marketplace was flush with CDs, cassettes, and vinyl. This is the new world of digital, and unfortunately, the MPTF receives only ancillary income from digital that amounts to roughly 3% of our total revenue.

What survives 67 years in modern society? It must be something of deep value to the community and to those directly involved with it. We believe those standards to be true of the MPTF. However, it will take the efforts of everyone concerned to keep MPTF sustainable and to continue to provide the utmost value to communities across North America. Although we are an independent foundation, we look forward to a greater bond with our event partners, including the musicians, educators, healthcare professionals, music industry executives and organizations, and community leaders who understand the importance and impact of live music performances on our culture and society.