Tag Archives: mptf

Music Performance Trust Fund MusicianFest Launches and Expands to Canada

The Film Fund and Music Performance Trust Fund (MPTF) are teaming up with organizations in the US and Canada to bring live music to older adults at senior centers this year. Named MusicianFest, the program will stage up to 500 free performances at senior centers in an effort to bring the positive impact of music into the lives of older adults. The concert series also will boost the employment of local musicians—many of whom will be contemporaries of their audiences. In the US, MPTF is collaborating with the National Council on Aging (NCOA), and in Canada, they’ve teamed up with the Health Arts Society of Canada.

Inaugural US Event

(L to R) NCOA Public Affairs Manager Vanessa Sink, University Settlement Older Adult Program Director Michele Rodriguez, MPTF Trustee Dan Beck, Rosanne Cash (member of Local 802),  CEO of University Settlement Michael Zisser, and AFM Secretary-Treasure Sam Folio.

(L to R) NCOA Public Affairs Manager Vanessa Sink, University Settlement Older Adult Program Director Michele Rodriguez, MPTF Trustee Dan Beck, Rosanne Cash (member of Local 802),
CEO of University Settlement Michael Zisser, and AFM Secretary-Treasure Sam Folio.

The inaugural US MusicianFest event was held at the University Settlement Neighborhood Center. Grammy award winning singer-songwriter Rosanne Cash of Local 802 (New York City) introduced the first MusicianFest performer and spoke about the MPTF and the many benefits of music in her life.

“For me, music is the greatest healing force in my life. When I want to sort out my memories, when I want to cry, I find a good, sad piece of music to do that. When I want to remember old times, when I want to connect with people I love, and the feeling I had when I fell in love or when I lost someone, or when I went on a journey. Music is the currency and the language for all of that, and it always has been for me. I’ve made sense of my life through music,” says Cash.

Noted New York guitarist and singer Richard Frank of Local 802 (New York City) was the first MusicianFest performer. Nearly 100 older adults joined the celebration, singing and dancing to the music. (View video highlights of the event here https://youtu.be/ZVK1cfLHZSA.)

“With the support of the AFM and NCOA’s guidance, we look forward to merging the capabilities of senior advocates with professional musicians to create dynamic programs,” says MPTF Trustee Dan Beck. “We are grateful for the support from the Film Fund to create this new initiative. We hope to inspire further support to continue this work in the years ahead.”

To find a list of US senior centers hosting MusicianFest performances, visit www.ncoa.org/MusicianFest.

Canadian Expansion

In Canada, MusicianFest events will be held in conjunction with The Health Arts Society. Founded by David Lemon in Vancouver, British Columbia, in 2006, this organization meets the broadly understood need for high quality live professional arts programs for elders and others living in long-term residential care and retirement homes. Combined with its sister societies in every province, it’s the largest arts presenter to people in these facilities, bringing the work of some of the nation’s finest performers to people who can no longer enjoy regular public performances. To date, the society has presented more than 10,000 Concerts in Care to more than 450,000 people and provided professional musicians with 20,000-plus paid performance engagements.

Health Arts Society, as well as sister societies Health Arts Society of Ontario and Québec’s Société pour les Arts en Milieux de Santé, are proud to be associated with MusicianFest, which draws attention to the valuable work of professional musicians in the communities of retirement homes and residential care. By contributing 75 Concerts in Care in Ontario, British Columbia, and Québec, the National Council on Aging and the MPTF bring the enrichment and pleasure of first-class music performance to people who cannot access public venues.

The 75 concerts presented in Canada by the three societies will reach an audience of more than 3,000 with performances of classical, jazz, folk, and world music.

Both the US and Canadian MusicianFest concerts are already engaged with a target completion date of June 30. For further Information about MusicianFest please contact MPTF Trustee Dan Beck: dbeck@musicpf.org.

MPTF Launches MusicianFest Partnership with National Council on Aging

by Dan Beck, Trustee, Music Performance Trust Fund

The inaugural performance featured Grammy-award winning singer-songwriter Rosanne Cash (member of Local 802) and a performance by noted New York guitarist and singer Richard Frank (member of Local 802) at University Settlement Neighborhood Center. Nearly 100 older adults joined the celebration, singing and dancing to the music of their lives

Music is a powerful connector. For older adults, music can have a positive impact on their mental and physical well-being. That’s why the Music Performance Trust Fund (MPTF), Film Fund Trust Fund, and National Council on Aging (NCOA) are teaming up to bring live music to senior centers across the country.

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The Music Performance Trust Fund — Get the Picture!

MPTFby Dan Beck, Trustee, Music Performance Trust Fund

If you have ever heard me speak about the mission of the Music Performance Trust Fund (MPTF), you might remember that I invariably request photos, whenever possible, from the events that we co-sponsor. I am sure that, on the surface, it sounds quaint and nice that the MPTF wants to have a collection of memories or that we are looking for some added proof that the event actually happened.

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MPTF Gears Up to Build Success Through Momentum in 2015

by Dan Beck, Trustee, Music Performance Trust Fund

The Music Performance Trust Fund (MPTF) begins the new calendar year with continued awareness that we clearly share the same challenges that the rest of the creative music community faces. We pursue these challenges with new goals to maximize the opportunities that are available. Our mission remains to provide supplemental work for professional musicians, and at the same time, provide meaningful and inspiring free performances that culturally benefit people in towns and cities across North America.

As there remains constant pressure on our revenue, we have dedicated our efforts to reduce our costs, create efficiencies, and search for new avenues of support that improve and positively impact our ability to provide music performance grants. Over the past year, we have been developing a new grant management software system that will save overhead costs, provide greater insights and grant history information, and ultimately create an easier process for everyone involved. However, it requires some learning and repetitive input that we are confident our software provider will improve over time. Everyone using the system will discover improvements that have already been implemented.

Many of the performances we co-sponsor are perennial events. Traditional annual 4th of July concerts, a kick-off for an opera season, and the celebration of the music of Broadway, highlight the more than 2,100 musical partnerships that we shared in our past fiscal year. Our highest priority is to protect these traditional events that mean so much to the vibrancy of local culture.

We recognize that live music has an even deeper meaning beyond entertainment. The MPTF is dedicated to the fundamental importance of music education. Connecting professional musicians to school programs inspires cultural fiber, while it illuminates possibilities for students. It stimulates generational interaction and validates a commitment to excellence and cultural values.

As we partner with school programs, educators, and local musicians, we are reaching out to other like-minded organizations to find new strength for our efforts, not only in the search for increased resources, but for the potential impact of natural synergies. What could be more fulfilling than to work together to inspire young people to appreciate, enjoy, and participate in a musical experience?

Similarly, we are dedicated to the enormous value of musical performances to our older populous. Research demonstrates the emotional and cognitive benefits that a musical performance can provide to a small audience in an assisted living facility. I have heard countless stories from musicians who were humbled by the power of their performances to reach through isolation and bring renewed joy and life in these settings.

This important musical outreach needs to be advocated and deserves enthusiastic leadership. We hope to shoulder more of that responsibility. We are finding the support to dramatically expand our efforts in this critical area as well. I expect the MPTF to be able to offer new support through additional restricted grants in the near future.

Whether it is a big orchestral performance or a small solo event that we support, we do want something in return for our grants. We know that we inevitably get musical excellence and passionate art. That remains a very unique outcome of our grants!

Our challenge is to get the most from our co-sponsors in attracting an audience, impacting the community, spreading media awareness, and giving us the tools to expand the word about the value of these events. As the old adage goes, if a tree falls in the forest, does anyone hear it? If a musician performs brilliantly with free-access for all, what effort was made to assure there was the largest possible audience? What effort was made afterwards to make sure as many people as possible knew this event happened? When the good is promoted, greater support is possible. Leadership is about creating this momentum; momentum builds success.

We know the New Year comes with challenges. However, we look to 2015 with hope and optimism. That hope and optimism is guided by the confidence that we are committed to the work it takes to make our grants effective at the highest level possible. We look forward to sharing that challenge with the musicians and local organizations who partner with us in the year ahead. Let’s build some momentum together … and success will find us.