In this five-part series, we look briefly at AFM’s origins, structure, media agreements, historical challenges from the rise of technology, disruption of established media business models, institutional stress from a new techno-economic paradigm, and opportunities for new money for musicians from performance rights. In part two below, we examine early efforts to organize and monetize media services, modern Federation media agreements, and the underlying pressures to lower standards.
The future of the Federation depends in part on its ability to bargain progressive media agreements despite global competitiveness and a burgeoning background of web-based, user-generated-content that has blurred the lines between broadcasting and other media across all elements of consumption. To understand what is happening now in music and media, we look to our past to remember who we are, where we came from, what we did, and to see where we go from here.