Music Marketing for the DIY Musician is a proactive, step-by-step guide to producing a low-budget plan for marketing your music. New technologies make it more possible than ever for musicians to attract attention independently and leverage their own success. This book will help you see your music as a business where you can employ some of the same tools used by top companies, while always staying true to your artistic integrity. Author Bobby Borg shares his experiences from 25 years as a musician and entrepreneur, as well as research involving thousands of independent artists and marketing experts.
Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget, by Bobby Borg, Hal Leonard Corporation, www.halleonard.com.