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September 2, 2014IM -
At the 99th AFM Convention locals were urged to establish their own organizing committees. As the result of that request, Local 180 (Ottawa-Gatineau, ON) set to work creating a committee to foster external and internal organizing efforts—in other words, to develop programs that focus on mobilizing current membership.
“In September 2013, we created a Local 180 organizing committee comprised of younger members whom we felt could and would make a contribution to our local,” says Robin Moir, secretary-treasurer of Local 180. The members of the committee are: Joe Hincke, Local 180 Executive Board Member Steve Boudreau, Mike McNeil, Matt Aston, Jarrod Goldsmith, and Moir. The committee immediately went to work.
“After many brainstorming sessions the committee decided to hold a contest asking members to create a new slogan for the local,” explains Moir. “We were overwhelmed with the response. Members were genuinely engaged, and we were deluged with well over 400 entries.”
Members voted among the top 25, and then the top 10. The contest was won by Local 180 member and guitarist Jim McCreavy who is also a member of Local 655 (Miami, FL). “His slogan, ‘Live music works!’ makes use of the triple entendre of the word ‘work,’” explains Moir. “Works of music, work in terms of rolling up one’s sleeves and getting down to work, and work in terms of ‘it works for me!’”
“The local then put graphic artist Lucie Lavallée to work,” Moir continues. Lavallée’s company, studioNiINE created the beautiful, fresh, and dynamic logo pictured here.