Now is the right time to become an American Federation of Musicians member. From ragtime to rap, from the early phonograph to today's digital recordings, the AFM has been there for its members. And now there are more benefits available to AFM members than ever before, including a multi-million dollar pension fund, excellent contract protection, instrument and travelers insurance, work referral programs and access to licensed booking agents to keep you working.

As an AFM member, you are part of a membership of more than 80,000 musicians. Experience has proven that collective activity on behalf of individuals with similar interests is the most effective way to achieve a goal. The AFM can negotiate agreements and administer contracts, procure valuable benefits and achieve legislative goals. A single musician has no such power.

The AFM has a proud history of managing change rather than being victimized by it. We find strength in adversity, and when the going gets tough, we get creative - all on your behalf.

Like the industry, the AFM is also changing and evolving, and its policies and programs will move in new directions dictated by its members. As a member, you will determine these directions through your interest and involvement. Your membership card will be your key to participation in governing your union, keeping it responsive to your needs and enabling it to serve you better. To become a member now, visit www.afm.org/join.

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Home » Recent News » 7 Tips for Using Word of Mouth Marketing: The Original Social Media


7 Tips for Using Word of Mouth Marketing: The Original Social Media

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7-tips-for-word-of-mouthWord of mouth marketing (WOMM), or peer-to-peer marketing, is genuine, emotional conversations people have with their friends about your gigs and music. Creating this type of “buzz” is particularly effective for building a following in your local area. Think of WOMM as the original social media.

Unfortunately, few artists use WOMM as effectively as they could. The problem is that they become too focused on collecting fans, instead of connecting with fans. Having 10,000 fans who at one time liked a video you posted, is not nearly as effective as having 100 really passionate local fans who drive others to attend your shows.

Here are 7 tips for using Word of Mouth Marketing effectively:

  1. Make sure your music stands out. Engage with the audience and get them talking. Be a presence in their lives by keeping them up-to-date with your life both on and off stage. Strive to be exciting, outrageous, and exceptional, both on stage and online. Take time to interact with everyone who posts something about your band or comments on your social media site.
  2. Provide your fans with different ways to talk about your band and share their experiences with friends. Encourage them to post on your social media sites, and take lots of show photos that they can comment on. Provide them with hashtags to use. Ask them questions about your set list and latest gig to get a conversation started.
  3. Building a strong fan base that goes beyond “likes” requires a strategy and some insight about what type of fans your music attracts. What other things do they tend to be passionate about? A good WOMM strategy is credible, social, repeatable, measurable, and respectful. Never deceive your audience/listeners by claiming to be something you are not.
  4. Make your communications special and memorable. Use “trigger words” like “sneak preview,” “exclusive footage,” “new release,” and “never before heard.” Surf the Internet for other phrases that seem to generate interest and write them down to use similar phrasing in the future.
  5. Hold short-term contests and tease them with upcoming info to get them to follow you more closely. Ideas include: “Indianapolis gig will be announced on Monday,” “win a free music download,” or “like this post to be entered in a drawing for a backstage pass (or VIP seating.” Alternatively, send them a link to a free song download on your site and say, “If you like what you hear, please pass it along to a friend.”
  6. Humor, sex, or shock appeal can stimulate and accelerate natural conversations among fans. Do you remember the funny “United Breaks Guitars” song and video posted by Dave Carroll of Local 571 (Halifax, NS)? Alternatively, use Photoshop to put yourself on stage with a celebrity, or make some other interesting, funny, and unbelievable photos to post.
  7. Utilize journalists and other people involved in your local music scene to help spread the word. Send them press releases and keep them informed about your latest releases and major gigs. Develop a press kit with your bio and interesting stories about your band.

 







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