Now is the right time to become an American Federation of Musicians member. From ragtime to rap, from the early phonograph to today's digital recordings, the AFM has been there for its members. And now there are more benefits available to AFM members than ever before, including a multi-million dollar pension fund, excellent contract protection, instrument and travelers insurance, work referral programs and access to licensed booking agents to keep you working.
As an AFM member, you are part of a membership of more than 80,000 musicians. Experience has proven that collective activity on behalf of individuals with similar interests is the most effective way to achieve a goal. The AFM can negotiate agreements and administer contracts, procure valuable benefits and achieve legislative goals. A single musician has no such power.
The AFM has a proud history of managing change rather than being victimized by it. We find strength in adversity, and when the going gets tough, we get creative - all on your behalf.
Like the industry, the AFM is also changing and evolving, and its policies and programs will move in new directions dictated by its members. As a member, you will determine these directions through your interest and involvement. Your membership card will be your key to participation in governing your union, keeping it responsive to your needs and enabling it to serve you better. To become a member now, visit www.afm.org/join.
August 21, 2015IM -
Word of mouth marketing (WOMM), or peer-to-peer marketing, is genuine, emotional conversations people have with their friends about your gigs and music. Creating this type of “buzz” is particularly effective for building a following in your local area. Think of WOMM as the original social media.
Unfortunately, few artists use WOMM as effectively as they could. The problem is that they become too focused on collecting fans, instead of connecting with fans. Having 10,000 fans who at one time liked a video you posted, is not nearly as effective as having 100 really passionate local fans who drive others to attend your shows.